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orpheum theatre

Orpheum Theatre 


Designed by Scottish architect Marcus Priteca and constructed over a ten-month period beginning in January 1927, the theatre officially opened as the New Orpheum on November 8 as a vaudeville house, but it hosted its first shows the previous day. The old Orpheum, at 761 Granville Street, was renamed the Vancouver Theatre (later the Lyric, then the International Cinema, then the Lyric once more before it closed for demolition in 1969 to make way for the first phase of the Pacific Centre project). When it opened, it was the biggest theatre in Canada with 3000 seats. The first manager of the theatre was William A. Barnes.

Following the end of vaudeville's heyday in the early 1930s, the Orpheum became primarily a movie house under Famous Players ownership, although it would continue to host live events on occasion. Ivan Ackery managed the Orpheum during most of this period, from 1935 (after taking over from previous manager Maynard Joiner) up until his 1969 retirement.

On March 19, 1974, the City of Vancouver purchased the Orpheum from Famous Players (which had planned to gut the theatre and convert it to a multiplex, but reconsidered after public protest) and, after it closed in November 1975, undertook a complete restoration of the theatre's interior. The Orpheum re-opened on April 2, 1977 and has since been the permanent home of the Vancouver Symphony Orchestra. Tony Heinsbergen, a U.S. designer who originally chose the color scheme for the interior (ivory, moss green, gold and burgundy) was brought back, fifty years later, for the renovation. He was the one to paint the mural on the ceiling dome.

In 1982, plans were made to auction off the Orpheum's famous neon sign (which had fallen into disrepair) above the Granville Street entrance, but local entrepreneur Jim Pattison stepped in and had the sign restored.

From Wikipedia, 'the free encyclopedia'. Retrieved Summer of 2007


Two preliminary sketches for the Orpheum entrance from the workbook of B. Marcus Priteca, 1927. The final design is most similar to the sketch on the right

The Orpheum entrance was on a small 25-foot lot on Granville Street and its
auditorium was built across the lane on Seymour, where land was cheaper.




Statement of Significance

Description of Historic Place

The three-storey Orpheum Theatre is located in the busy entertainment district of Vancouver, adjacent to other historic Edwardian commercial buildings on Granville Street. Expanded in the 1980s, a new entrance to the theatre was created on one side of the building, with the Granville Street elevation retaining its original symmetrical brick and terra cotta façade with a large canopy and vertical neon sign. The official recognition refers to the interior and exterior of the building on its legal lot.

Heritage Value

Orpheum Theatre was designated a national historic site of Canada in 1979, because it is a good example of a Canadian movie palace, and one of the few to survive in relatively unchanged condition.

Considered the ‘Grand Old Lady of Granville’, Vancouver’s fourth Orpheum Theatre was one of seventeen grand movie places in Canada built by the Chicago-based Orpheum Circuit and the largest and most extravagant theatre on the Pacific Coast. It exemplified the faith of the company in the metropolitan growth of Vancouver and it became a symbol of Vancouver’s progress.

The Orpheum Theatre was designed by B. Marcus Priteca, a Seattle-based architect who designed nearly two hundred theatres from San Diego to Alaska. Priteca introduced many innovations to theatre design including the triple-domed ceiling, a deep, cantilevered balcony with carefully angled seating for improved sight lines, an orchestra pit, and a mezzanine. Priteca was also a master at economically creating the illusion of opulence with plasterwork on reinforced concrete. Frederick J. Peters was the associated architect on the project.

The Orpheum is an excellent example of theatre design of the 1920s. Centrally located in an urban area, it offered a large seating capacity, spacious foyer and lobby areas, and a lavish interior décor that created an atmosphere of exotic luxury. Throughout the richly decorated common areas of the theatre are a series of repeating motifs such as colonnades that provide constant visual stimulation and multiple, controlled perspectives. The design is a mélange of architectural influences - the vaulted ceilings of the main concourse and foyer and the terra cotta undersides of the marquees and the travertine walls and pillars are Italian influenced, there are exotic ceiling motifs, crests of British heraldry, chandeliers of Czechoslovakian crystal, Moorish-inspired organ screens, and Baroque ceiling and dome covers.

The Orpheum Theatre was an important landmark in the development of Granville Street as entertainment area from the 1920s to the 1940s. Long under the management of master showman Ivan Ackery, a number of prestigious acts have graced its stage, many related to Orpheum Circuit productions. Audiences have been entertained by symphonies, vaudeville acts and movies by some of the world’s most famous performers. The Orpheum hosted Vancouver’s first radio theatre and it is home to B.C.’s ‘Starwall Gallery’ inside the theatre and ‘Starwalk’ along theatre row to honour British Columbians who have excelled in all disciplines of the entertainment arts.

The theatre was one of the first large-scale heritage conservation projects undertaken in Vancouver. Between 1974 and 1977, renovations were carried out by the firm Thompson, Berwick, Pratt and Partners of Vancouver. Today the theatre thrives as the city’s premier concert hall and as home to the Vancouver Symphony Orchestra.

Sources: Historic Sites and Monuments Board of Canada, Minutes, November 1979; Screening paper, 1979.

Character-Defining Elements

Key elements that contribute to the heritage character of the Orpheum Theatre include its:

- exterior design with classicized symmetrical façade, brick and terra cotta facing with decorative pilasters, large round-headed window, and balustrade along the roofline, entrance canopy, vertical neon sign on the Granville Street façade;
- reinforced concrete construction with steel girders;
- its interior layout with triple-height foyer decorated with cast stone colonnades and elegant coffered ceiling, and the grand unified interior space of the auditorium defined by the richly plastered vault and dome built upon a metal frame and suspended from steel girders and massive trusses crossing an unbroken span of 36.5 metres, its cantilevered balcony created by a network of counterbalanced steel trusses, and the grand staircase ascending through several landings to the main level of the auditorium;
- decorative finishes including European-inspired plasterwork, terrazzo floors, travertine walls, marble bases, highly ornate ceilings, elaborate grand staircase balusters, plaster decorative trim and moldings, Czechoslovakian chandeliers, and two silk and hand embroidered Chinese tapestries ‘Long Life’ and ‘Happiness’ presented to the theatre by the Chinese Community in 1927;
- repeated series of arches that create a sense of unity and progression to the stage in addition to punctuating space and creating a series of ‘stages’ in the lobby;
- hardwood (maple) stage;
- built-in (former) projection booth constructed of reinforced concrete;
- the rare Wurlitzer Theatre Pipe Organ.

Architect / Designer

B. Marcus Priteca
Frederick J. Peters
Thompson, Berwick and Pratt

Street Billboard, late 1920s

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All photos copyright © Christian Dahlberg except where stated otherwise. All rights reserved.
Vancouver panorama photo © Vancouver Lookout. www.vancouverlookout.com